Book the most affordable ticket

Use Case: The user wants to purchase the most affordable one-way ticket from New Orleans to London.

Problem: The app’s monochromatic design — limited to black, white, and gray with minimal color accents — creates significant usability challenges in the search results list and price calendar. In addition to the lack of visual cues, such as color highlights to indicate the lowest prices, the page layout suffers from poor structuring due to excessive whitespace. This lack of clarity makes it difficult for users to distinguish between different sections or to quickly locate key information. As a result, users must carefully scrutinize each detail, increasing cognitive effort, slowing down the decision-making process, and potentially leading to frustration during the booking experience.

Annotated screencast:

Condor

Best Practice:

Omio's plane booking form is well-designed, using visual cues and accents to help users navigate and quickly grasp essential information. Despite the app's modest color palette, the contrast between blue and white establishes clear boundaries, enhancing readability. Additionally, the use of colorful airline logos is effective, aiding in brand recognition and adding visual interest. The search results are automatically sorted by “Cheap and Fast”, making it easy for users to identify the most cost-effective flight options quickly. This thoughtful design improves the overall user experience by combining clarity with convenience.

Omio

Original screencast:

Condor