Use Case: The user wants to buy budget 5000 UI Vitamin D
Problem: The user navigated to the selection of Vitamin D from the catalog and applied sorting. After setting the sorting, the user applies a dosage quick filter for the vitamin. However, the previously set sorting is reset and needs to be reapplied after the filter is applied. This wastes user’s time as the user has to repeat the sorting process.
Annotated screencast:
iHerb
Best Practice: Similar to iHerb, Target website provides quick filters at the top of the screen for easy navigation. However, Target improves the experience by preserving the user's previously selected sorting order when a filter is applied. For example, if a user sorts products by price and then applies a filter for an iPhone model, the sorting remains intact, showing the filtered results in the desired order. This saves users time and effort by eliminating the need to reapply sorting after every filter adjustment.
Target
Original screencast:
iHerb