Use Case: The user wants to purchase a specific item, such as a croissant, and quickly add it to their cart.
Problem: After entering the search query, the user sees quick suggestions from various shops. They expect to be able to review these suggestions and add the desired item to their cart by tapping the search match highlight. However, tapping the banner redirects the user to the shop's general catalog, creating expectation mismatch as the banners looked like quick links. This frustrates the user, because they cannot fully take advantage of the search function.
Annotated screencast:
Just Eat
Best Practiсe: On Uber Eats, when users use the search bar to find a specific item, they can not only view a list of shops that offer the item but also be redirected directly to the item's page by clicking on the banners. This feature allows users to quickly add the searched item to their cart with minimal effort.
Uber Eats
Original screencast: