Use Case: The user wants to review the details of their monthly mobile plan including the remaining balance of available minutes, text messages, and data for the current billing cycle.

Problem: The information is not easily accessible, as there is no visual emphasis on key details despite their importance to users. Basic plan information, such as minutes and texts, is displayed in a small font with unclear abbreviations like “Unlmtd mins and texts” instead of the more explicit “Unlimited minutes and texts”. Additionally, the absence of a visual representation of data usage prevents users from quickly identifying how much of their allowance is left, forcing them to navigate elsewhere to find these essential details.

Annotated screenshot:

Vodafone

Best Practice: On the Lebara app, plan limits are presented in a clear and concise manner. Minutes and texts are organized into separate fields, making it easy for users to quickly locate the information they need. Each field is clearly labeled with “unlimited”. Additionally, a progress bar is included to provide a visual representation of usage, allowing users to effortlessly gauge their remaining limits at a glance. This thoughtful design ensures that users can easily monitor their plan usage without any issues.

Lebara